Digital Marketing
This is a collection of some of the marketing email newsletters I designed for Mazin Jewels. Using Klaviyo and Canva, I created these newsletters showcase new product launches, connect with stylists to secure celebrity and influencer placements at major events, engage customers with existing collections, and drive holiday sales. Each was crafted to enhance brand awareness, strengthen customer loyalty, and increase conversions.
From Our ♥ to Yours
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For our Valentine’s Day newsletter, I wanted the tone to be romantic but inclusive to appeal not only to people buying gifts for a partner, but also to those treating themselves. This approach broadened the audience to encourage more sales while still capturing the spirit of the holiday. I also added urgency with the line “Order now to ensure your gift arrives in time,” which is essential for holiday-driven sales.
Elevate Your Grammy's Look with Mazin Jewels!
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This newsletter was crafted specifically for celebrity stylists preparing for awards season, with a focus on the Grammy Awards. I aimed to position Mazin Jewels as a red-carpet-ready brand by using language that felt glamorous like “show-stopping” and “shine as brightly as the stars” aligned with the event’s glitzy tone. Writing this newsletter was a unique challenge, as I was advocating for a high-end event featuring non-designer jewelry.
Stay Studded in Style
This newsletter was a simple product promotion designed to highlight one of our offerings: stud earrings. I focused on their versatility, positioning them as the perfect accessory for both everyday wear and special occasions. The goal was to spotlight a staple category while encouraging customers to explore our wider selection.
Ring in the New Year!
The New Year’s campaign was designed to promote our ring collection with a playful, on-theme message. I leaned into wordplay with “Ringing in the New Year!” to cleverly connect the products to the seasonal moment. This aimed to spark a sense of celebration and renewal, encouraging customers to treat themselves to “sparkling accessories” as part of their fresh start in 2025.
