Social Media
This is a collection of Instagram Stories I designed for Mazin Jewels. Using Canva, I created these stories to highlight new products, increase customer engagement, and enhance brand visibility.
Style Guides
One of my favorite projects at Mazin Jewels was creating fashion guides that paired our jewelry with complete, thoughtfully styled outfits. Garden Party and Grunge Girl are two examples of contrasting aesthetics which expand the brand’s appeal across diverse customer segments. These style stories not only showcased the versatility of our pieces but also helped position Mazin Jewels within aspirational, real-life fashion contexts. By tapping into aspirational lifestyle imagery, this enhances the brand’s desirability.
New Arrivals
I regularly created Instagram Stories to spotlight individual new arrivals. These stories were typically styled with minimalist backgrounds and clear, close-up shots to let the jewelry shine. My approach was intentional: the goal was to inform, attract clicks, and drive purchases.
How-To: Layering & Stacking​
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To visually educate customers on how to layer jewelry (a major trend), I created Instagram stories demonstrating how to style necklaces on a mannequin and stack earrings on an ear model. Rather than just showcasing products, I showed how pieces could work together to create a curated look. It added a “how-to” element to our page, encouraging viewers to shop with intention and see our jewelry as part of a larger styling story.
Jewelry in Motion
Understanding how movement can catch the eye in a fast-scrolling digital space, I created short videos featuring our bangles and rings in motion. This dynamic content performed well in terms of views and taps, as it stood out from static product shots and felt more personal and lively. Through this, I learned how motion can elevate product presentation.
This or That
I created a “This or That” interactive series to spotlight our core jewelry categories — bracelets, necklaces, earrings, and rings — with a particular emphasis on new arrivals. Designed to drive audience participation, the campaign invited followers to vote for their favorite pieces, boosting engagement on our Instagram page. In addition to increasing visibility for new products, this format showcased the variety and appeal of our collections while providing valuable insight into customer preferences. It served as both a product spotlight and a strategic feedback tool.
To make our layering content feel more authentic, I incorporated photos of real girls styling the jewelry. Featuring people instead of product-only shots helped bring the jewelry to life and showcase how different pieces could be mixed and matched.
I created this collage featuring a curated selection of gold pieces, focusing on aesthetic appeal. Gold being the brand’s most popular metal color, this story served to spotlight customer favorites.
When our new customize-your-own charm necklace feature launched in the spring, I wanted to present it in a way that felt seasonally relevant and visually unique. I arranged the individual charms as flower petals radiating from a center, mimicking a blooming flower.
I used CapCut to create this TikTok video which is an example of my work during my internship at DOORS NYC, a luxury PR showroom and retail store. I showcase how the store’s offerings aligned with New York Fashion Week Spring/Summer 2024 trends, reinforcing it as the perfect place to shop to stay on-trend.